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Idea: 20 ways to market your photography business

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Abstract

Finally revealed... how to transform yourself from "starving artist" to
"successful photographer" in 3 life-changing steps. Even in a lousy
economy like ours!

Marketing is the one essential ingredient that separates
the $500-per-year photographer from the $50,000-per-year
photographer? And this book will show you how to become part of the
second group.
__________________________________________________________________

20 Ways to Market Your Photography Business

Invest in this groundbreaking Photography Marketing Magic(TM) for only
$49... that's less than 15 measly cents a day. That's 221 pages of
unique photography marketing knowledge collected in one
easy-to-follow-system!
__________________________________________________________________

Dear Frustrated Photographer:

The average photographer makes something like $32,000 a year. That's
barely a liveable wage, these days.

Now, back in 2006, Tessa Jones would have been estatic to make that
much money.

You see, she was an ambitious young photographer who--by working
herself senseless for more than a year--managed to earn the astonishing
sum of...

Zero Dollars!

That's right. Tessa was aggressively honing her photography skills but
had still hit the big goose-egg.

But then she joined a local business networking group, where she met a
marketing strategist who just happened to publish a popular photography
newsletter.

And after meeting with him just twice at the local coffee shop...

Tessa Sold Over $4,400 of
her Photography in the Next 3 Weeks!

And she's just kept going from there. In the nearly 4 years
since, Tessa has booked over 40 weddings (including one in Jamaica)...
dozens of portrait sessions... a regular magazine cover shoot...
several spicy boudoir sessions. The list goes on and on.

Now, as you can probably guess, I was that marketing strategist.

And it was during those first few meetings with Tessa that I got the
inspiration to take everything I had taught in my photography
newsletter and put it all in one book.

Over the next couple of years, my Photography Marketing Magic (TM)
system was born. It's 34 chapters of...

Pure Information You Can Use
Right Now--Today!

For instance, if you flip to page 116 you can check out the naughty
"Girls, It's Time to Get Naked" letter that Tessa sent out--which
booked her more boudoir clients than she could even handle.

And if you check out page 170, you'll learn why you should join your
local networking group immediately ... and how this group can
exponentially expand your business.

And if you read page 56 you'll learn how to quickly and easily raise
your fees without sending your clients running for the hills.

-

Look, it doesn't matter if you've been doing photography for 30 years
or 30 minutes. This system will teach you valuable secrets like...

The critical mistake almost ALL photographers make that can be
devastating to your bank account. Page 46
How to quickly become the go-to photographer in your specific
niche. Page 178
8 things all successful photography websites have in common.
Page 66
One expensive blunder that can deplete your advertising budget
in a heartbeat. Page 217

Two fundamental questions you must answer before you can start making
real money as a photographer. Page 17

What people are saying about my work...

"I'm excited about this marketing system because it explains things in
terms I can understand."

Trease L. Carpenter
Kingsport, TN

Now, the style of the Photography Marketing Magic (TM) system is very
"coffee house casual"--written as if you and I were just hanging out at
the neighborhood cafe, swapping marketing ideas by the fireplace.

But although this system has a casual voice, and is easy to read...
it's loaded with dozens of specific examples of how to...

Light a Fire Under
Your Current Advertising!

But it doesn't just cover traditional ads.

Nope. There are entire chapters on how to successfully market with
photography blogs... newsletters... Yellow Pages ads... sales letters
... postcards... etc.

In fact, you'll learn highly specific strategies like...

8 commonly-ignored tips you must follow to create a Yellow Pages ad
that will have your phone ringing off the hook. Pages 161-162
4 ways to use your photography blog to actively and powerfully
build your business... and the 3 places to start if you don't have one
yet. Pages 146-147
6 elements that all effective print ads contain. Page 219
The only 3 things your successful classified ad needs... and
the 2 crucial things you must remember when placing your ad. Page 173
6 things to include on the back of your direct-mail postcards
(and a subtle reminder of which days not to mail those postcards!) Page
99

7 creative items to put on the front of your business cards... and the
one critical ingredient your business cards are probably missing. Pages
119-120

What people are saying about my work...

"Jim's book came at the perfect time in my journey to give me the tools
to move my photography business forward. I now have a vision for what I
need to work on for the future of my business. The format makes it
interesting and easy to read and understand."

Heather R. Dillon
Mayfield, KY

Now, it doesn't matter what your photography specialty is--portrait,
real estate, glamour, nature, product, automotive.

It doesn't matter if you aspire to be Annie Leibovitz, Ansel Adams, or
the person who shoots the Pottery Barn catalog.

It doesn't matter... because this system doesn't talk at all about
photography itself--there's no mention of f-stops, exposure, or digital
processing.

You see, this is strictly a marketing system. So it will teach you
how to use your photography knowledge to...

Make More Money With
Your Camera Than
You're Making Today!

One important thing that this system covers--and which most other
systems neglect--is how to use good old-fashioned "people skills" to
your advantage.

For instance, you'll learn...

Why you should never respond to your e-mails for at least 24
hours... and 5 other surefire ways to create more demand for your
photography services. Pages 60-61
How forming joint ventures with other local business owners
(even other photographers) can make you very rich. Page 169
How to transform your most annoying friend or client into
one of your most valuable marketing assets... and 4 ways to harness
this asset into powerful free publicity that will promote your business
like wildfire. Page 38
5 questions your "elevator speech" must have that will have
clients begging to hire you. Page 25
A 6-step system for getting referrals and additional sales
from your existing clients. Page 50
The common phrase that should NOT be part of your
vocabulary... and the single common word that can help you shape your
photography business exactly how you want it. Page 43

Why the customer is not always right... and the simple solution for
dealing with unpleasant clients. Page 44

What people said about my PhotoMarketingMagic newsletter...

"I am a Spanish photographer. Since I've been receiving your
newsletter, I've made big progress in my commercial marketing work.
I've read a lot of business books... but none of them are focused on
the photography business. For me, receiving your newsletter is like
getting a present."

Mikel Muruzabel
Spain

Now, I should warn you--you're probably going to lose some sleep once
you start reading the Photography Marketing Magic (TM) system. It's
addictive because it's so powerful and so simple.

-

But there's no fluff here--so don't be surprised if you find yourself
wanting to read it two... three... even four times!

And once you do, you'll be armed with solid-gold information like...

8 all-important questions that will help you identify the
ideal client for your business... and why identifying this ideal client
will positively impact every single marketing decision you ever make!
Pages 29-30
10 questions that will help you focus your business like a
laser beam... and 3 reasons why not being focused can mean a slow
death to your bank account. Page 20
3 simple ways to capture the e-mail addresses of your
current and past clients (and why it's so important to do this). Page
198
The most important part of any advertising piece... and a
simple way to test how well it works on your advertisement. Page 81
How to collect convincing client testimonials... and how to
edit these testimonials for maximum effectiveness. Page 89

What people are saying about my work...

"James has been a tremendous help in getting my photography business
noticed. I've worked with him for years... and I can always count on
his marketing advice and expertise."

Erica Calnon
Sacramento, CA

Now, there's one huge elephant in the room that we haven't talked about
yet... our lousy economy (which, fortunately, seems to be on the mend).

I mean, even people who were raking in the dough just a few years ago
are struggling.

Many of your competitors are tearing their hair out--or worse, closing
up shop. Because everybody's customers are scared to open up their
wallets and buy things.

But the silver lining for you is that...

Even in a Bad Economy,
People Are Still Going
To Buy Pictures!

People are still going to get married. People are still going to
graduate from high school. People are still going to have cute little
babies.

And people are still going to need pictures taken of all these
wonderful events.

And as long as you're smart and clever about how you run your
business, you can be the one taking these pictures. And that's where
this Photography Marketing Magic (TM) system can truly make a
difference.

By pointing you in the right direction and teaching you some
hard-to-find wisdom like...

13 innovative, out-of-the-box ways to market your
photography business. Page 194
How paying attention to other peoples' kids can add
thousands of dollars to your bank account... and 11 other ways to make
world-class customer service a top priority. Pages 42-43.
Three simple but effective ways to get free publicity using
just the power of your own words. Page 39
How to structure an automated e-mail campaign for maximum
profit... and how to overcome the 4 hurdles you'll need to overcome to
do it. Pages 203-204
Why selling to a tightly-defined niche market is much more
effective than selling to anybody... how to identify which niche market
is most appropriate for you... and what do to if you discover 2
completely different niche markets you'd like to work for. Pages 32 and
35
Why you shouldn't begin to write a single word of your
advertisement or website until you've answered these 2 critical
questions. Page 28
6 ways to make your visits to photography forums
profitable--attracting new clients while everybody else is just trading
idle chatter. Pages 142-143

What people are saying about my work...

"James' consistent ideas and creativity have added amazing value to my
business projects."

Marie Alvarez
Sacramento, CA

Am I Giving This System
Away For Free?

Well, no.

But I have gotten a lot of advice on what to charge for my
Photography Marketing Magic (TM) system--my 9-year-old thinks I should
charge 1 million dollars.

Obviously, I'm not going to charge that.

So, I figured, if I were to teach this information to one of my
individual coaching clients, it would take at least 20 hours. At my
going rate of $50/hour, this comes out to around $1,000.

But I'm not going to charge that either. Not even close.

Because I have to charge a price I can live with. A price I believe is
completely fair.

So I'm not going to charge 1 million dollars... or $1,000... or $200...
or even $100.

No, I'm now offering my Photography Marketing Magic (TM) system for a
much more reasonable price--only $49 . That's less than 15 cents a day
for a system I guarantee will improve your marketing skills... and
put more money in your pocket.

About this guarantee--well, one of the things I heavily emphasize in
this system is world-class customer service. And because this book
is being offered through Clickbank, you are privy to their amazing
8-week guarantee: Clickbank will, at its option, replace or repair any
defective product within 8 weeks from the date of purchase.

-

In other words, you have an entire 8 weeks to read this system... and
if you don't feel like it can make all the difference to your
photography success... just ask for a refund.

Now, what else does this system emphasize? Well, just so you can feel
100% confident in your decision to invest in this system, here is
the...

Complete Table of Contents

Chapter 1: Why You Need to RADICALLY Change the Way You Think About
Your Photography Business

Chapter 2: Is Your Photography Business Out of Focus?

Chapter 3: Identifying Your Ideal Client

Chapter 4: Your Very Best Marketing Tool Is Located Right Below
Your Nose.

Chapter 5: Go the Extra Mile For Your Clients... And They'll Go
Two Extra Miles For You

Chapter 6: The One Critical Mistake That Almost ALL Photographers
Make

Chapter 7: How to Raise Your Fees Without Scaring Off Your Clients

Chapter 8: Why You Should Never Answer Your Phone

Chapter 9: It's the 21st Century... Why the Heck Don't You Have a
Website Yet?

Chapter 10: Did You Hear About the Guy Who Traded a Paper Clip For
a House?

Chapter 11: An Amazing Way to Secure Future Clients

Chapter 12: Call to Action: The Most Important Part of ANY
Advertising Piece

Chapter 13: The Amazing Power of Testimonials

Chapter 14: 20 Ways to Market Your Photography Business

Chapter 15: How to Attract New Clients For Only 27 Cents Each

Chapter 16: If You Try Only One Advertising Method This Year...

Chapter 17: What Most Photographers Don't Know About Business Cards

Chapter 18: The SMART Way to Use Telemarketing In Your Business

Chapter 19: How to use WORDS to Sell Your Pictures

Chapter 20: If You Have Something IMPORTANT To Say... Announce it
Proudly to the World

Chapter 21: Photography Forums: Worthwhile, or Just Plain
Addictive?

Chapter 22: The Blogs Are Coming! The Blogs Are Coming!

Chapter 23: The Magic of Newsletters: Keep in Touch... Make a Bunch

Chapter 24: The Yellow Pages Can Leave You Feeling Blue

Chapter 25: Only Read This Chapter If You Want To Get REALLY Rich!

Chapter 26: The Astonishing Power of Your Local Networking Group

Chapter 27: Two-step Your Way to Photography Profits

Chapter 28: Becoming the Go-To Photographer

Chapter 29: Two Ways To Make Money Without Your Camera

Chapter 30: 13 Innovative Ways to Market Your Business

Chapter 31: If it Looks Like SPAM, and Tastes Like SPAM...

Chapter 32: Click... Click... Click... Cha-CHING

Chapter 33: How to Make Money--One Holiday at a Time

Chapter 34: Making Newspaper and Magazines the Big Guns in Your
Marketing Arsenal

So as you can see, my Photography Marketing Magic (TM) system is
packed with hands-on information you can actually use... and if you're
at all serious about launching your business into overdrive, it will
be worth many times more than you paid for it.

Ordering Information

This is the great part. When you purchase this book (either with credit
card, debit card, or through PayPal), you can download it immediately
(depending on your internet connection) as a PDF file.

You can then print it out... or just read it directly on your computer.
Once your payment of $49 has been accepted, you will be able to
download your copy of the Photography Marketing Magic ^TM system right
away.

Yes, James, I'd like to purchase the Photography Marketing Magic
^TM system today!

Price: $49

Note: You will be directed to a Secure Order Form

Look, don't waste another minute being a "starving artist." Make your
dreams happen and order today.

And here's wishing you peace, happiness... and a whole lot of
photography profits!

Regards,

James Robert Gratiot

P.S. Look, the truth is that making a living as a photographer is not
as hard as you might think. It just requires belief in yourself... and
a road map.

And this Photography Marketing Magic (TM) ^ system might be exactly
the road map you need. So order risk-free today.

-

� James Robert Gratiot 2010

End of Abstract

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